When EBSCO acquired GOBI, formerly YBP Library Services, I was tasked with creating the visual design for the website while leading and designing a full rebrand.

After a tour of the New Hampshire office and a brief on what the Library Solutions team does, I presented three concepts to a variety of influential stakeholders: The People (behind GOBI), The Environment (the tools and expertise behind GOBI) and The Lifestyle (the time and places you get back when working with GOBI). Fortunately, (and maybe a little unfortunately!) the stakeholders enjoyed all three concepts, meaning my next step was to seamlessly merge these visual ideas without the brand looking like a distasteful hodge podge of ideas.

With the brand direction decided, the website was next. I worked closely with the content leaders, UX designer and site developer to create a sleek, informative site that concentrated on the highlights of working with GOBI, as well as the history of people who have dedicated their careers to work for GOBI.

Design Programs: Adobe Illustrator, Adobe Photoshop, Adobe Acrobat